Aidan Legaspi

I worked on the layer other teams built on: the first-generation design system, developer tooling, and the organization permissions UI. For the 2018 IPO rebrand, I led engineering, partnering with design on the new type and color system while keeping other engineers current as it changed.

The rebrand shipped across the web and earned a Quarterly Engineering Award.

As tech lead for six engineers, I led the React frontend for Creator Collections, delivered in about three months, and refined a calendar workflow for managing up to 900 recurring events.

As Scrum Master, I helped the team ship smaller increments and made bug fixes part of sprint planning, improving cycle time and bringing the bug backlog down to a sustainable level.

I co-created Marmalade, Eventbrite’s new design system, and worked to make it something teams chose. We piloted it with Checkout, Marketing Tools, and Help Center, paired with design on composable pieces like Card Anatomy, and I owned the move to federated contribution so teams could extend it themselves.

Contributors grew 5x, and Marmalade won Best Documentation and Jury’s Choice at the 2023 Design System Awards.

Later managed Design Systems (2025–2026) alongside Creator Growth, and hired Eventbrite’s first Design Engineer.

I built Frontend Enablement in a quarter to deliver a paved path off the Django monolith. Rather than spend the team on one flagship migration, I pushed for capabilities every team could reuse, and treated adoption as a product: demos each sprint, an internal blog, office hours, and early adopters as a feedback loop.

Standing up a backend-for-frontend went from six weeks to two days, and the paved path became the standard for new web projects.

An August 2024 reorg merged Monetization’s services and frontends into my new team with only two transferring engineers. I started with transition 1:1s, clarified ownership, and reset priorities to capacity, then gave engineers more ownership of planning and stakeholder communication, with coaching along the way. We went on to co-own engineering for the Free Tier relaunch.

I kept all eight engineers for 20 months after the reorg and promoted two to Senior.

Also managed Design Systems from January 2025.